https://www.ifsi.uk/conversations daily 0.75 2026-07-16 https://www.ifsi.uk/conversations/grant-symons-on-adapting-to-a-changing-world monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/ecd6a58e-c42e-4321-ae4c-3dca3ba8fd0c/AdobeStock_149310075+%282%29.jpeg Conversations - Grant Symons on adapting to a changing world - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ifsi.uk/conversations/scott-marshall-brandon-on-imaginative-thinking monthly 0.5 2024-10-15 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/1728996071128-KLQPCWEOGJC1YAYHM4S3/AdobeStock_529037656.jpeg Conversations - Scott Marshall Brandon on imaginative thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ifsi.uk/conversations/benjamin-freud-transforming-education monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/81cb40bb-bfd2-437d-92bc-f86fcf69402b/AdobeStock_555124708+%281%29.jpeg Conversations - Benjamin Freud on transforming education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ifsi.uk/conversations/nikiforos-steiakakis-on-the-next-big-transformation monthly 0.5 2024-07-17 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/3ff08a38-2c98-4661-b7ca-d4d0337ae7e5/AdobeStock_702142241.jpeg Conversations - Nikiforos Steiakakis on the next big transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ifsi.uk/conversations/foodsystems monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/c15a4399-08f9-4b7e-87d3-cc9eea9797cb/AdobeStock_568569705.jpeg Conversations - Klaus Mager on changing food systems in the US - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ifsi.uk/conversations/tag/Climate+change monthly 0.5 https://www.ifsi.uk/conversations/tag/Soil+Health monthly 0.5 https://www.ifsi.uk/conversations/tag/Human+health monthly 0.5 https://www.ifsi.uk/conversations/tag/Leverage+points monthly 0.5 https://www.ifsi.uk/conversations/tag/Food+systems monthly 0.5 https://www.ifsi.uk/conversations/tag/Education monthly 0.5 https://www.ifsi.uk/conversations/tag/Storytelling+with+Ai monthly 0.5 https://www.ifsi.uk/conversations/tag/Sustainability monthly 0.5 https://www.ifsi.uk/conversations/tag/Agriculture monthly 0.5 https://www.ifsi.uk/conversations/tag/Ecosystem+thinking monthly 0.5 https://www.ifsi.uk/experimentsinsystems daily 0.75 2026-07-17 https://www.ifsi.uk/experimentsinsystems/5m6ewzb9t6e1o8zsb02sxl9785dd8d monthly 0.5 2026-07-17 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/2a20d9ef-7cd0-49bc-b216-1fe0dbe25845/Interdependent+actors+figure+with+legend.png Experiments - Spotify revisited. - Make it stand out A story of actors and dependencies: The story does not emerge from any one actor in isolation. It emerges from the connections among them: they each contribute and need something essential, but the music and audience hold the structure together. Without either, the whole story would collapse. https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/f1a64bca-457a-4c57-98f7-8abda91900e7/tIMELINE_fINAL.png Experiments - Spotify revisited. - Make it stand out A timeline of documented actions by Spotify https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/d6a00e88-9a35-43b4-9248-ccee7372ca9d/Spotify+growth+loop.png Experiments - Spotify revisited. - Spotify’s growth & catalogue flywheel: Spotify’s growth & catalogue flywheel https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/1dba2d2f-2232-490a-81ec-54a2bdd26020/Labels+growth+loop.png Experiments - Spotify revisited. - Record labels’ catalogue & revenue flywheel: More catalogue leads to higher revenues, which in turn funds further artist signing, more music production and more catalogue, which brings in more revenue. https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/024f029b-d949-40b0-8b6d-0e573e7edd15/Spotify-Labels+combined+loops_larger+font.png Experiments - Spotify revisited. - Make it stand out Spotify’s growth strategy strengthens it as a platform, but also strengthens the Labels’ constraint on its profitability: More catalogue fuels Spotify’s growth but at the same time fuels the record labels’ ability to control a large proportion of the music catalogue. If Spotify’s flywheel spins faster, so does that of the labels. https://www.ifsi.uk/experimentsinsystems/Blog Post Title One-3zaa9-zlxng-ahxsg-bp6sb monthly 0.5 2026-07-17 https://www.ifsi.uk/spotify-alternative-readings daily 0.75 2026-07-15 https://www.ifsi.uk/spotify-alternative-readings/the-advertisers-perspective monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/1c650fa8-7ca1-419a-9a57-a48a1f722a0c/attention_diagram+%281%29.png Spotify Alternative Readings - The advertisers’ perspective - Make it stand out Brands, artists and labels all compete for the same finite listener attention. Spotify is the marketplace where that competition happens and it depends on these buyers taking part. https://www.ifsi.uk/spotify-alternative-readings/the-artists-perspective monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/54275d33-ae47-4ae5-9033-d3adde78760a/Artists+at+the+centre.png Spotify Alternative Readings - The artists’ perspective - Make it stand out Spotify’s algorithm learns from the behaviour it helped create: When Spotify rewards certain music, artists make more of it, listeners hear more of it, and those streams reinforce the original signal. Over time, the depth and diversity of the catalogue can shift. https://www.ifsi.uk/spotify-alternative-readings/the-labels-perspective monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/5853afa9-f8ea-41e5-99cf-2b853d23a8b8/Labels+perspective.png Spotify Alternative Readings - The labels’ perspective - Make it stand out Originally, Spotify depended on labels for catalogue and labels received royalties in return. Today, labels also invest in Spotify's promotional tools to increase artist visibility. The relationship has become increasingly reciprocal. https://www.ifsi.uk/closedloop daily 0.75 2024-08-28 https://www.ifsi.uk/about daily 0.75 2026-07-16 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/894aef52-c456-42f4-b246-a2a51d6bcfa1/HB.png https://www.ifsi.uk/houdasnotebook daily 1.0 2026-07-16 https://www.ifsi.uk/starthere-1 daily 0.75 2026-07-09 https://www.ifsi.uk/contact daily 0.75 2026-07-16 https://images.squarespace-cdn.com/content/v1/661d283e1794e6756abce892/894aef52-c456-42f4-b246-a2a51d6bcfa1/HB.png