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      <image:title>A MILE IN MY SHOES - Grant Symons on adapting to a  changing world - Make it stand out</image:title>
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      <image:title>A MILE IN MY SHOES - Scott Marshall Brandon on imaginative thinking - Make it stand out</image:title>
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      <image:title>CASE STUDIES - Novo Nordisk Cities Changing Diabetes - t</image:title>
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      <image:title>CASE STUDIES - Novo Nordisk Cities Changing Diabetes - From pills to ecosystems</image:title>
      <image:caption>The next competitive edge isn’t just clinical efficacy, but also system efficacy. The CCD model proves that this can be done by a pharmaceutical company.</image:caption>
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      <image:title>CASE STUDIES - Novo Nordisk Cities Changing Diabetes - The CCD operating model works as a self-reinforcing flywheel</image:title>
      <image:caption>The CCD operating model works as a self-reinforcing flywheel: functional separation builds trust; trust enables cross-sector partnerships; partnerships generate deeper local insight; insight fuels shared learning and adaptation; learning helps cities embed health across systems (HiAP); and systemic action expands the definition of value, which in turn reinforces the value of the initiative for Novo Nordisk. Each turn strengthens the next. Each of these elements also amplifies the impact of CCD, and, in turn, draws on the programme’s insights, creating continuous two-way reinforcement between the initiative and its operating model.</image:caption>
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      <image:title>CASE STUDIES - Novo Nordisk Cities Changing Diabetes - Make it stand out</image:title>
      <image:caption>The Rule of Halves Theoretical model is a quantitative measure of diabetes care in a given country. The pattern shown here is the starting hypothesis but varies from country to other. E.g. in Copenhagen, 74% are diagnosed and among those who are, 90% receive care, and out of those, 40%–60% have achieved target levels of treatment. Adapted from Napier et al. (2017)</image:caption>
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      <image:title>CASE STUDIES - Novo Nordisk Cities Changing Diabetes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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